Tag Archives: search engine optimization

WordPress Plugins We Love: Yoast SEO

Yoast SEOOne of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.

One of the great things about WordPress is that it’s already optimized for Search Engine Optimization (SEO), so just by installing it, you’ve taken a major step towards lifting your place in the rankings. But that doesn’t mean you can’t do a lot more than what it provides by default. To that end, we used to use a plugin called the All-in-One SEO Pack, but a little less than a year ago we made a switch to a new SEO plugin called Yoast SEO.

With a year of testing under our belt, we can now safely recommend it to you! And for good reason. While All-in-One SEO Pack was no slouch, Yoast SEO goes that extra step further in functionality and ease-of-use, making it a no-brainer for our go-to SEO plugin.

So why choose Yoast SEO? Stay tuned, and we’ll look at some details. Continue reading

6 Tips to Improve Your Local SEO

Local SEOYour prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO.

It’s true that Google knows where a user is when they search. So it will skew search results depending on where they’re located for their convenience. For example, if I’m in Atlanta, Georgia, and I search for a Bikram yoga studio, the results will show studios in Atlanta more prominently than studios in New York City.

But that doesn’t mean you can afford to ignore local factors when it comes to SEO. Local SEO is sometimes considered trickier than general SEO simply because additional factors are taken into consideration. The following tips will improve your local SEO and make a positive difference in driving traffic to your website. Continue reading

Customer Service is Marketing Too

Customer ServiceWhen you think of marketing, what comes to mind? You’re probably thinking of promotional activities that drive customers to your business—advertising, social media, newsletters, blogging, search engine optimization, tradeshows, sponsorships, networking, speaking, and more. Something that may not come to mind is customer service, but strong customer service is actually an essential part of successful marketing.

Many people mistakenly understand the term marketing to mean promotional activities. But more broadly speaking, marketing includes the overall process of developing a demand for your product or service and then fulfilling your customer’s needs. It’s the entire process that drives your product from concept to customer. Continue reading

5 SEO Tricks That No Longer Work

SEO concept retro symbol isolated vector illustration

SEO changes all the time. Staying in the know when it comes to search engine updates and best practices is far more than a full-time job. However, if you want to avoid getting penalized by Google or falling for inflated promises based on outdated tricks, it’s important to know which one-time “tried and true” tactics can get you into trouble now.

Here are 5 old-school SEO tricks you can skip, because they not only don’t work — they work against you. Continue reading

Writing Better Meta Descriptions for More Click-Throughs

Code syntax on a computer screenSearch engine optimization has changed a lot over the past few years. You have to pay attention to SEO guidelines to make sure your website shows up competitively in the search engines, like Google. The good news is that WordPress is built as an SEO-friendly content management system (CMS) to help make your life easier.

But, SEO is only the beginning of how searchers find and want to click-through to your web pages. You need to pay special attention to your meta descriptions, as well. Continue reading

9 Tips to Improve Your Mobile Marketing Strategy

PrintMobile is the most personal medium and one of the most popular…and it’s growing fast. In fact, eMarketer reports that mobile ad spend will top $100 billion worldwide in 2016…51% of digital marketing. That’s an amazing 430% increase in just 3 years.

More and more customers are using their smartphone and tablets to engage with brands via apps, email, social media, and text. They expect a flawless mobile customer experience that seamlessly integrates with the email and web experiences they have with a business.

If you want to tap into this rapidly growing market and improve your strategy, you need to consider these 9 mobile-specific tips. Continue reading

WordPress Plugins We Love: All in One SEO PAck

all-in-one-seoOne of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.

As we mentioned in a recent post, WordPress is an awesome Search Engine Optimization (SEO) tool right out of the box, but with a little help, it can do so much more! One of the best ways to make that happen is to install a top-of-class SEO plugin to extend the built-in functionality. While there are many plugins that claim to power-up your SEO, a few stand above the rest by providing a wide array of tools, are easy to use, and don’t impact the performance of your site. Of these, we have found All in One SEO Pack to be the best of the breed.

All in One SEO was created by Michael Torbert and Steve Mortiboy in 2007 and is one of the more venerable plugins out there. According to their site, it is the most downloaded plugin for WordPress (with almost 30-million downloads), and for good reason! So what makes this plugin so great? Stick around, and we’ll drop some truth on you. Continue reading