Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness.
Those signatures are a chance for you to:
- Make it clear who you are
- Make it easy for people to reach you
- Give people a place to go to find out more—about you, about your business, or about something you’re working on
- Leave a lasting impression
If you’re just putting your name and a point or two of contact information in your signature, you’re not taking full advantage of the opportunity to connect and engage with the people you’re emailing. (Don’t go overboard, either. Jamming your signature full of links and a lot of unnecessary information is just plain spammy and self-promotional. And, if you fill it up with too much stuff, your email is likely to get sent to the spam filter instead of being delivered to your target.)
Here are 11 tips for creating email signatures that are helpful and professional. Continue reading
Email is a powerful driving force of change and action. That’s because emails contain information and (usually) a method to respond. Those two attributes make email a commanding business tool, especially for small and midsize businesses (SMBs).
Why email works like gangbusters for SMBs
According to a previous Solamar post, “Email marketing is a proven way to cultivate relationships with highly interested prospects. When they trust you with their email address, they are raising their hand and letting you know they’re interested. By staying in touch and providing valuable tips, insights, and useful information consistently, you’re setting yourself up to become a trusted, top-of-mind, go-to resource.” That is why SMBs have such successful email programs that get results and build business.
Another of our posts says that, “Businesses all around the world use email marketing to:
- Boost sales,
- Generate leads,
- Strengthen relationships,
- Increase website traffic, and
- Build brand loyalty.”
No matter what your objective, you have to make sure each of your emails gets opened, read and acted on. When you do, your email works!
Keep in mind, too, that email is an affordable, efficient and flexible option for small and medium sized businesses looking to get their marketing message directly to their target audience and generate more business.
Most importantly, the measurability of the medium means return on investment (ROI) can be measured. The Email Marketing Manual states that, “Well-planned and targeted email marketing campaigns are likely to deliver far higher response rates, relative to cost, than telemarketing or direct mail, both of which require a large investment in resources and don’t offer the same detailed level of measurability.” Continue reading