I’m not sure many of those who interacted with Snapchat in it’s infancy could have predicted that it would become the social media force it is today. Originally launched in 2011, it was one of the first messaging apps whose content expired after a short period of time. Since then, it has blossomed into a multi-faceted app with a range of different capabilities. Now, bolstered by their incredible growth, Snapchat’s parent company Snap Inc. is on the verge of a landmark $3 billion IPO.
Clearly, it’s time to start paying a little closer attention to all the snapping that’s going on. I’m not saying Snapchat deserves a seat in the social media pantheon just yet, but it’s got a foot in the door for sure. So let’s get to know Snapchat a little better, shall we? Stick around, and I’ll give you the who’s, what’s, where’s and even a few why’s. Continue reading