Everyone’s favorite up and coming social app Snapchat recently released a brand new feature called Snap Maps. Accessed by pinching the home screen, it shows your location and the location of your friends in real time, via your phone’s location services. It also tracks any “Stories” you’ve posted in the last twenty-four hours. If you don’t want your location shared, Snap Maps allows you to turn on “Ghost Mode”, which hides you if you don’t want everyone knowing where you are or hat you’re up to.
Similar to the Pokemon Go craze of last summer, businesses are eager to leverage this new location sharing technology to harness the power of their communities. But how should you go about doing so? Stick around and we’ll go through it together. Continue reading