Tag Archives: social media advertising

Worth A Thousand Words — The Power of Instagram Ads

Now that you have learned about the Beginner’s Guide to Instagram for Business as well as the versatility of Instagram Stories, we are here to conclude this social media post trilogy with an in-depth look into the world of Instagram Ads.

Marketing guru Seth Godin has lambasted the idea of interruption marketing (an older, pre-social media approach to marketing) many times in the past. In one particular instance, he stated: “marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.”

Though social media marketing has gone through many iterations in the last decade and is by no means completely perfect by this point, one key part of the approach is to make any ads that you put out there seem as natural an addition as possible to your targeted audience’s news feed, timeline, etc. With demographics pertaining to gender, age, location, occupation, likes, interests and more, Instagram Ads allow you to create messages and content that your audience already have a predilection for. Read on to see why we think Instagram Ads would make an effective addition to your company’s social media and overall marketing strategy.

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New Twitter and Pinterest Features Push All the Right Buttons

twitrestOver the last month or so, both Twitter and Pinterest have added buttons that make tapping into these social media sites faster and easier for businesses. On August 24, 2016, Twitter rolled out a new DM (direct message) button that allows visitors to send and receive private messages directly to and from a company, instead of having to post tweets for public view. Then on September 15th, Pinterest launched its “Promote” button that lets advertisers promote their pins in just seconds.

Wow! Think about all the speed and ease you get for your business tweets and pins at the touch of a button. Just click to promote Pinterest ad campaigns or to send and receive direct customer messages on Twitter. Continue reading