As a business owner diving into the realm of digital and social media marketing, you may have just gotten comfortable with posting on Facebook or Twitter. However, as marketing trends evolve once again, you and your team can now add a bevy of tools to your disposal.
While you may be tempted to try everything and see what sticks, you’ll probably want to start with adding one new platform to your content strategy at a time instead, and we’ve got a great suggestion for you!
Recently alluded to and memorialized in a Taco Bell commercial involving “sunset heart hands,” Instagram provides an organic, in-the-moment approach to content creation and sharing that includes pictures, videos, hashtags and much more.
Read on to discover some Instagram basics as well as two features that can help you take your company’s marketing game to a completely new level.