Tag Archives: social media marketing

A Beginner’s Guide to Instagram for Business

As a business owner diving into the realm of digital and social media marketing, you may have just gotten comfortable with posting on Facebook or Twitter. However, as marketing trends evolve once again, you and your team can now add a bevy of tools to your disposal.

While you may be tempted to try everything and see what sticks, you’ll probably want to start with adding one new platform to your content strategy at a time instead, and we’ve got a great suggestion for you!

Recently alluded to and memorialized in a Taco Bell commercial involving “sunset heart hands,” Instagram provides an organic, in-the-moment approach to content creation and sharing that includes pictures, videos, hashtags and much more.

Read on to discover some Instagram basics as well as two features that can help you take your company’s marketing game to a completely new level.

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6 Steps to Setting Up Your First LinkedIn Ad Campaign

linkedin-400850_1280LinkedIn’s ad platform is a powerful tool for small business owners who want to reach other businesses or working professionals. LinkedIn is a space where more than 450 million professionals go to network online, so it’s probably in your best interest to take advantage of LinkedIn advertising to get in front of your target customers.

In this post, we will cover 6 steps to setting your first LinkedIn ad. Continue reading

New Twitter and Pinterest Features Push All the Right Buttons

twitrestOver the last month or so, both Twitter and Pinterest have added buttons that make tapping into these social media sites faster and easier for businesses. On August 24, 2016, Twitter rolled out a new DM (direct message) button that allows visitors to send and receive private messages directly to and from a company, instead of having to post tweets for public view. Then on September 15th, Pinterest launched its “Promote” button that lets advertisers promote their pins in just seconds.

Wow! Think about all the speed and ease you get for your business tweets and pins at the touch of a button. Just click to promote Pinterest ad campaigns or to send and receive direct customer messages on Twitter. Continue reading

Secret Snapchat Hacks You Should Know

snapchatThe original concept for Snapchat (launched in 2011) was a mobile messaging application used to create and share short-lived content (including photos, videos, text, and drawings called “snaps”) that self-destruct within seconds after being shared. In a very short time since its inception, Snapchat has become hugely popular and evolved along with its popularity.

Snapchat has become a messaging app. “You can take a photo or a video with it, then add a caption or doodle or lens graphic over top, and send it to a friend. Alternatively, you can add it to your ‘story,’ a 24-hour collection of your photos and videos, which you broadcast to the world or just your followers,” according to Pocket-lint, the largest independent gadget news and reviews site in the UK.

Recently, Snapchat has moved away from its original concept with many new features and hacks you should know about. Continue reading

5 Fool-Proof Tips to Future-Proof Your Marketing

FutureDriven by fast-and-furious technological changes, products are being developed and launched with increasing speed…making earlier versions less useful. “We live in a disposable, ‘cast-off and throw-away’ society that has largely lost any real sense of permanence. Ours is a world of expiration dates, limited shelf life, and planned obsolescence. Nothing is absolute,” according to now-deceased Bahamian author and minister  Myles Munroe.

One thing you CAN future-proof is your multi-channel (or omnichannel) marketing. Instead of reacting to every current fad and whim, you can have a strategy that’s more flexible, adaptable, and appropriate for a longer time. In other words, even as sophisticated technologies evolve, …timely concepts, tested, tried-and-true strategies, and defined marketing goals, “…will have a longer shelf life, are more pliable, and will evolve as technology advances,” says Direct Marketing News.

Here’s how to future-proof your marketing… Continue reading

Real-Deal Info About Real Time Marketing

rtmThink about everything you’ve learned about strategy and advance planning and turn it upside down and inside out. That crazy result is real time marketing (RTM), the exciting, new wave that will supposedly take marketing to the next level.

Real time marketing is done on-the-fly with strategy focused on current, relevant local, national or global events, up-to-the-minute trends, and immediate customer feedback. In fact, RTM means an appropriate or optimal approach to a particular customer at a particular time and place.

According to a study done by the Direct Marketing Association and Neolane, real time marketing was defined as, “dynamic, personalized content delivered across channels.” With RTM, there is no pre-defined offer planned months in advance to roll out over the course of a quarter or a year. It’s a dynamic (just-in-time) approach to get website clicks, calls or buyers. Generally this happens in the form of a meme, video, or graphic and/or text shared on social media channels. Continue reading

7 Tips to Build Business with LinkedIn

linkedin-400850_1280LinkedIn is, without a doubt, a direct link to your business success. You can search for your ideal connections, communicate directly with them by engaging with their status updates and posts, participate in group discussions, and stay on top of company updates. But this unique social media tool for business is only effective if you stay on top of your LinkedIn network.

Since LinkedIn is such an effective business-building tool, it amazes me that so many more people spend so much time on Facebook and practically ignore their LinkedIn account. To grow your small business, you need to post often on LinkedIn. Keep conversations with customers, prospects, and associates going, especially when a post ignites a lot of chatting. That’s free advertising to potentially millions of people. Continue reading