“Storytelling’ has been a key buzzword of the marketing world for decades (see the philosophy espoused by Don Draper in AMC’s Mad Men), but the digital realm especially has taken this concept to new heights. Before you even introduce your product or service, your audience of potential customers want to be captivated and intrigued. Given…
Starting in April, Facebook began experimenting with allowing pages to use videos as their cover image instead of a static image, and now they’ve rolled out the feature to everyone! Here at Solamar we recently decided to take advantage of the feature, and put everyone’s favorite sign-spinning video (featuring yours truly) as our cover on…
“Over the past few years, use of hashtags has expanded beyond Twitter to bloggers and to other social media sites, as well, including Facebook, Instagram, Google+, Pinterest, LinkedIn, and Vine,” as we wrote in a post a few years ago. (Check out the same post to learn more.) A #hashtag is a type of label used…
Still think Pinterest isn’t the place for your small business? Maybe it’s time to think again. In late 2016, Pinterest reported that their active user base grew by 50 percent in just over a year, from 100 to 150 million. And whereas Pinterest users used to be almost entirely female, men now make up 40…
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