Tag Archives: social media tips

Who Wants to Hear Some (Instagram) Stories?

“Storytelling’ has been a key buzzword of the marketing world for decades (see the philosophy espoused by Don Draper in AMC’s Mad Men), but the digital realm especially has taken this concept to new heights.

Before you even introduce your product or service, your audience of potential customers want to be captivated and intrigued. Given that we see anywhere from 4,000 to 10,000 advertisements per day on a variety of platforms (print, billboard, television, internet and smartphone apps), the ads that capture our attention are the ones that truly stand out and act as a natural complement to the content with which we already love to engage.

In August 2016, Instagram launched the Stories component of its photo and video-sharing app. Admittedly copied from Snapchat’s enormously popular Stories feature, Instagram Stories allow users to post full-screen vertical images/videos that disappear within 24 hours. However, while users’ normal posts can be easily lost in the timeline, the Stories feature is located at the top of the home screen, allows for a seamless scrolling with posts often appearing in chronological order and alerts users to any time a profile they follow has posted a story.

According to Instagram, over 500 million accounts use Stories every day whether posting or just scrolling through and that “one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers.” If you want to truly up your company’s Instagram strategy, read on to discover FIVE ways to best use Instagram Stories.

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How to Make the Most of Your Facebook Cover Video

Starting in April, Facebook began experimenting with allowing pages to use videos as their cover image instead of a static image, and now they’ve rolled out the feature to everyone! Here at Solamar we recently decided to take advantage of the feature, and put everyone’s favorite sign-spinning video (featuring yours truly) as our cover on the Solamar Facebook Page.

We love it! It provides a lot of personality right up front, in a manner assured to grab the attention of our visitors.It still contains a visible representation of our brand, but wrapped in humor and not too “in-your-face”.

Like what did there? Want to get your Facebook page cover set up with a video? Then you’ve come to the right place! Stay tuned, and we’ll go through what you need to know to get going. Continue reading

How the Heck Do I Use Hashtags in my Business?

hashtags“Over the past few years, use of hashtags has expanded beyond Twitter to bloggers and to other social media sites, as well, including Facebook, Instagram, Google+, Pinterest, LinkedIn, and Vine,” as we wrote in a post a few years ago. (Check out the same post to learn more.)

A #hashtag is a type of label used on social media which makes it easier to find messages or photos with a specific theme or topic. Having started on Twitter in 2007 and spreading over the past decade to a host of social media channels, the # prefix before a subject makes it easier for people to find posts on that topic. Hashtag are actually quite useful—they connect you to vast and varied communities you would otherwise never have discovered. Continue reading

7 Tips for Generating More Traffic From Pinterest

pinterestStill think Pinterest isn’t the place for your small business? Maybe it’s time to think again.

In late 2016, Pinterest reported that their active user base grew by 50 percent in just over a year, from 100 to 150 million. And whereas Pinterest users used to be almost entirely female, men now make up 40 percent of their active users.

It’s a place where people go to hunt and gather, discover new ideas, plan, shop, and find inspiration. The platform encourages users to connect through shared interests, tastes, hobbies, passions, and values as they’re drawn to images that catch their attention.

Ben Silbermann, CEO & Co-Founder, describes Pinterest as, “more of a personal tool than a social one. People don’t come to see what their friends are doing… Instead, they come to Pinterest to find ideas to try, figure out which ones they love, and learn a little bit about themselves in the process.”

If you follow some simple best practices, Pinterest can be a goldmine for generating website traffic. Continue reading