“Storytelling’ has been a key buzzword of the marketing world for decades (see the philosophy espoused by Don Draper in AMC’s Mad Men), but the digital realm especially has taken this concept to new heights.
Before you even introduce your product or service, your audience of potential customers want to be captivated and intrigued. Given that we see anywhere from 4,000 to 10,000 advertisements per day on a variety of platforms (print, billboard, television, internet and smartphone apps), the ads that capture our attention are the ones that truly stand out and act as a natural complement to the content with which we already love to engage.
In August 2016, Instagram launched the Stories component of its photo and video-sharing app. Admittedly copied from Snapchat’s enormously popular Stories feature, Instagram Stories allow users to post full-screen vertical images/videos that disappear within 24 hours. However, while users’ normal posts can be easily lost in the timeline, the Stories feature is located at the top of the home screen, allows for a seamless scrolling with posts often appearing in chronological order and alerts users to any time a profile they follow has posted a story.
According to Instagram, over 500 million accounts use Stories every day whether posting or just scrolling through and that “one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers.” If you want to truly up your company’s Instagram strategy, read on to discover FIVE ways to best use Instagram Stories.
Content marketing can be an effective strategy to build your authority and grow your business. But for your content marketing efforts to work, you’ll need to make sure the content is engaging, interesting, and compelling for your audience.
Content marketing is not just about churning out informative or entertaining articles; it’s about creating connection with other human beings that are your customers or potential customers. And one of the most potent ways to connect with other human beings is through the power of storytelling.
Stories have always been a fundamental way humans communicate and relate to one another. Starting in childhood, stories are central to how we learn about the world, convey our own thoughts, and form relationships.
As a marketer and business owner, effective storytelling enables you to create a deeper connection with your audience by giving them something they can relate to. People see themselves in stories, they empathize with stories, and stories are both meaningful memorable to them. If you want an engaged audience, you can use storytelling to let them know you understand them, to inspire them to take action, and to encourage a sense of loyalty.
The following storytelling techniques will help make your content more fun and effective: Continue reading
Now, more than ever, businesses are using storytelling to raise awareness about their brand and create a relationship with their prospects and customers. Through carefully constructed content messaging and visual images, the world’s most loved and recognizable brands use the power of storytelling to enhance feelings of affinity within their target market and loyalty among their customer base.
Stories are one of the most fundamental ways humans have always communicated. Throughout our lifetimes — beginning on our parent’s knee — stories have been central to how we learn about the world, convey our own thoughts, and connect with others. Good stories are memorable because they create relatedness and conjure emotion. We pick up early-on that stories can be used effectively to explain, engage, entertain, and persuade.
And so it comes as no surprise that storytelling is used heavily in marketing — in the approaches we take to promote and sell products and services for our businesses. Companies have always told stories, and with the rise of industrialization and modern commodities, it became even more important for advertisers to differentiate one mass manufactured product from the next. But if brand storytelling has been around for so long, why has it become a marketing buzzword more than a century later? Continue reading