Who doesn’t love to save money? When you’re working with a tight budget, like most small businesses and nonprofits are, you’re constantly on the lookout for a good deal. But after you’ve been around the block a time or two, you’ll soon realize that what appears to be a good deal often isn’t. Web design…
Here at Solamar, as we work with a wide variety of business owners to help them create standout brands, we find that many of our clients fall into the category of “accidental” or “reluctant” entrepreneur. What I mean by this is that they are highly trained and skilled at what they do, and they have…
As we have discussed previously, the screens we interact with these days are getting larger and larger, both in the actual size of the display, and the size of the resolution that display is capable of. Because of this, it is no longer possible to design for a single, desktop-sized display. Most people are already…
There is a major design flaw I keep seeing on websites—they cram in everything but the kitchen sink. Top to bottom and left to right, they fill up every single inch of space with words and pictures. It’s like being in grandma’s house, so full of knick-knacks, doo-dads and creaky furniture that you don’t know…
According to eMarketer, the category of digital advertising as a whole is up immensely, growing 44% from 2012 to 2013, to an estimated $4.15 billion. That’s a lot of growth! According to Unbounce.com, “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety”. Another benefit? In that…
Icons are the best. We just love those cute little buggers, and we can’t get enough of using them in our web design. In fact, our senior designer Jill Anderson recently admitted to me that sometimes she will design something just to use new icons that she’s found. But we don’t just use icons because…
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