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7 Reasons Cheap Web Designers Actually Cost You More Money

Who doesn’t love to save money? When you’re working with a tight budget, like most small businesses and nonprofits are, you’re constantly on the lookout for a good deal. But after you’ve been around the block a time or two, you’ll soon realize that what appears to be a good deal often isn’t. Web design…

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How to Grow Your Therapy Practice by Building Your Online Brand

Here at Solamar, as we work with a wide variety of business owners to help them create standout brands, we find that many of our clients fall into the category of “accidental” or “reluctant” entrepreneur. What I mean by this is that they are highly trained and skilled at what they do, and they have…

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Don’t Neglect the Big Guys (Designing for Large Displays)

As we have discussed previously, the screens we interact with these days are getting larger and larger, both in the actual size of the display, and the size of the resolution that display is capable of. Because of this, it is no longer possible to design for a single, desktop-sized display. Most people are already…

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Make Video Work for Your Website

According to eMarketer, the category of digital advertising as a whole is up immensely, growing 44% from 2012 to 2013, to an estimated $4.15 billion. That’s a lot of growth! According to Unbounce.com,  “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety”. Another benefit? In that…

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