When you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun and a lot more confusing when it comes to website analytics.
What is website bounce rate…what’s good and what’s not?
Okay, let’s get this out of the way. Bounce rate is the percentage of single page visits (or web sessions). It’s the number of visits in which a person leaves your website from the landing page without browsing any further. If you want to know what your bounce rate is, Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. Continue reading