Online video has the power to reel in business in 60 seconds. When done right, a short video can be a convincing, engaging and powerful marketing tool.
But before you start thinking of the where to shoot, what to animate, or how to light your video, you have to develop a well-written, well-organized script.
Keep in mind what author and aviator, Anne M. Lindbergh, said, “Good communication is as stimulating as black coffee, and just as hard to sleep after!” So make sure your video is a killer and not a snore-athon by starting with the same kind of preparation you do for any kind of targeted marketing: know your audience, your message and your call-to-action. (And be sure to keep your budget in mind.)
Whether you’re planning a minute-long video or a bite-sized video, it needs to tell a story,…while walking the fine line between promoting a brand and pushing too much,” Solamar’s Founder and CEO, Chelsea Berler, adds. “Keep it simple, you don’t have time for elaborate concepts. Be creative, be funny, make content whose primary purpose is to engage people’s interest.”
Beyond that, here are 10 pointers to help you write compelling scripts. Continue reading