Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness.
Those signatures are a chance for you to:
- Make it clear who you are
- Make it easy for people to reach you
- Give people a place to go to find out more—about you, about your business, or about something you’re working on
- Leave a lasting impression
If you’re just putting your name and a point or two of contact information in your signature, you’re not taking full advantage of the opportunity to connect and engage with the people you’re emailing. (Don’t go overboard, either. Jamming your signature full of links and a lot of unnecessary information is just plain spammy and self-promotional. And, if you fill it up with too much stuff, your email is likely to get sent to the spam filter instead of being delivered to your target.)
Here are 11 tips for creating email signatures that are helpful and professional. Continue reading