Tag Archives: writing

11 Tips for Writing an Exceptional Email Signature

Depositphotos_44282101_s-2015Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness.

Those signatures are a chance for you to:

  • Make it clear who you are
  • Make it easy for people to reach you
  • Give people a place to go to find out more—about you, about your business, or about something you’re working on
  • Leave a lasting impression

If you’re just putting your name and a point or two of contact information in your signature, you’re not taking full advantage of the opportunity to connect and engage with the people you’re emailing. (Don’t go overboard, either. Jamming your signature full of links and a lot of unnecessary information is just plain spammy and self-promotional. And, if you fill it up with too much stuff, your email is likely to get sent to the spam filter instead of being delivered to your target.)

Here are 11 tips for creating email signatures that are helpful and professional. Continue reading

14 Easy Edits to Make Your Content Shine

Proofreading red pencilEditing your own copy simply means recognizing weaknesses and fixing them. Easy peasy, right? Yet, it’s an often overlooked part of the writing process.

Quite frankly, even the best writers rarely spit out their best copy in the first draft (contrary to popular opinion). So, for the sake of making your writing shine (and stand out from the pack), you have to be your own editor. Every time you write something, tighten up your own content with these 14 editing tips that’ll make your copy more addictive, engaging, and compelling. Continue reading

Creating Headlines, Opt-in Copy and Email Subject Lines That Capture Readers

smiling young woman writing on virtual screenWe’ve posted many blogs on writing content that gets leads and sells. After all, that’s what our business is about. It’s what our readers are interested in.

Frankly, if you can’t get and keep your prospects’ interest, you are going to be out of business fast. This topic is really nothing groundbreaking. Or is it worth another discussion?

This topic deserves mention…but from a new perspective. When you dig deeper you find that if you want to capture your readers’ interest and keep them coming back, you’ve got to deliver headlines, opt-in copy, and email subject lines that grab their full attention. And since most people have the attention span of gnats (while they are also considering your competitors), you’ve only got nanoseconds. Continue reading

How to Create High Performing Content

Businessman Writing the Word ContentJudgments about your website and content are formed in seconds or even nanoseconds. According to Google, you have three seconds or less to make a positive impression or your site visitor (especially a first-time visitor) will leave. One study says it’s as little as .5 seconds. Not very long, huh?

With that kind of fleeting time and the hit-or-miss nature of attracting and converting site visitors, you really have to create content that’s a grand slam hit that boosts traffic or your site will never make it in the Big Leagues. You must carefully select every word and constantly review how your content is performing and change what isn’t working.

To make that easier for you, here are the 11 insider secrets to creating high performing content. Continue reading

The White Paper: Content Marketing’s Hard-Working Centenarian

white paper clips and wood backgroundEven though they’ve been around for over a 100 years, 61% of B2B content marketers still use white papers, and 57% of B2B marketers rate white papers as an effective content marketing tactic, as reported in a recent survey. Why do you think they’ve held up for so long and are still being used today?

The reason is simple: the white paper provides information that helps solve a problem that is meaningful to the reader. It justifies why the problem must be solved, objectively explores alternative ways to solve the problem, and logically leads the reader to the  conclusion that your organization has the knowledge, expertise and tools required to solve the problem. That’s what makes white papers so great for capturing leads.

Yet, white papers are one of the most misunderstood, miswritten, misused and unsexy marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This is unfortunate, because when they’re written and applied well, white papers are one of the most powerful tools in the sales and marketing toolkit.

Warning: White papers should be informational documents that inform and persuade, based on facts or evidence. While there are no real white paper standards for length, structure, format, and style, there is one hard-and-fast rule. They should NOT be written to shill (or push) your own products or services. Continue reading

5 Ways the End of the 140 Character Tweet Could Change Business

twitterTweets have been short and sweet for over a decade…a 140 character cyber-certainty. According to Twitter CEO Jack Dorsey, “It inspires creativity and brevity. And a sense of speed.”

However, in early January he hinted at possibly expanding the 140 character limit on tweets up to a whopping 10,000 characters (71 times the old limit!). While there’s been no official announcement confirming the increase, The Wall Street Journal reported that it’s a matter of when not if…most likely by the end of Q1 2016. Twitter’s devoted users have bemoaned the potential change and are worried that, “It could transform Twitter into more of a public blogging platform rather than one that is succinct and well-suited to quips and breaking news headlines.”

My first response to the reported character increase (one probably shared by many) was, “WTF!? Why would they want more characters? What makes Twitter stand apart from other social media is its mandate for brevity.”

But I kept my mind open to the idea, and came up with 5 reasons businesses should probably embrace the likely change. Despite the lamentations, this character increase could have positive impacts for content providers and brand advertisers…without noticeable negatives. Continue reading

9 Easy and Efficient Google Search Tips

google-76522_960_720I use Google to search for a lot of different things many times every day. You probably do, too. But, unless you are a super-techy geek, you probably use Google in its simplest form. You type in a few words and keep trying new words and phrases until you locate what you’re looking for.

I’ve often suspected that there is a better (easier and more efficient) way. With a little unsophisticated searching, I discovered that there is…and these tips are a cinch to learn. Continue reading