If you think online video marketing for business, specifically through video hosting sites YouTube and Vimeo, is not a major force these days, think again. “If content marketing were a high school, video would be sitting at the cool kids’ table,” according to Brafton.
If you want to be one of the “cool kids,” online video is where your business should be in 2017. Data from Wyzowl’s The State of Video Marketing 2017 report showed a majority of businesses are now using video as a marketing tool. Ninety-nine percent of this group will continue to use video throughout 2017. And 82 percent will spend more on video during the year.
Another source cites that, “YouTube has massive traffic and viewers, with over 1,325,000,000 people using YouTube. There are currently 300 hours of video uploaded to YouTube every minute of every day—5 hours of video content every second…More than half of all web traffic after 5PM is ALREADY video traffic—YouTube, Netflix, and other companies serving as prime video platform.”
While it has a much smaller niche audience than YouTube, Vimeo is also great for online video hosting, because your audience does not have to sit through pre-roll ads.
Whichever format you use for hosting in 2017, according to Forbes, “Live video will continue to grow.” Hopefully, you and your business are cashing in on this trend with video infiltrating your website, blogs, social media, and emails. Continue reading