Tag Archives: youtube

Social Media Image Sizes — A 2016 Guide

LikeWe’ve updated this guide for 2017, click here to see the new guide.

If you are in any way engaged with social media, then you’ve probably had to create images to use when promoting or sharing things with your community. The problem is, social networks are constantly changing the recommended specs for images, and different uses for images often require different dimensions (the height and width of the image).

That’s why we’ve created this handy guide to creating social media images for a number of the most popular networks out there, and we will endeavor to make sure that it stays up-to-date as things inevitably change. Let’s begin!

A Few Universal Tips

There are a few things that you’ll want to try to do no matter where you are posting. Firstly, don’t stray from the recommended dimensions if at all possible. If you do, you are likely to cause stretching and/or blurring when the image displays. There are plenty of user-friendly image editors available for free online, if you are uncomfortable with or do not have access to Photoshop, including Pixlr, PicMonkey or if you use WordPress, WordPress’s built in image editor. The one caveat to this rule is if you’d like to use a larger image than recommended. Social networks apply pretty heavy compression to over-large images, which can actually result in a slightly worse quality than if you had uploaded the recommended size. However, Twitter actually applies this compression to all uploaded images, so in that one instance, uploading a larger image may increase quality, though results vary. If you do opt for a larger image, just make sure that it is larger in scale to the recommended dimensions. If your image contains a logo or text, you may want to use a png file instead of jpg, because they will be less likely to distort in a png.

Facebook

COVER IMAGE — 851 x 315 px

When choosing or designing an image, be sure to accommodate for info Facebook places in the lower part of the image space, including business name, type and the new optin button that appears on the lower right corner if you have it turned on.

PROFILE IMAGE — 180 x 180 px

SHARED IMAGES — 1200 x 630 px

SHARED LINKS — 1200 x 627 px

Twitter

COVER IMAGE — 1500 x 500 px

PROFILE IMAGE — 400 x 400 px

SHARED IMAGES — 440 x 220 px

If you don’t want people to have to expand an image to see the whole thing, than the above dimensions are what you want. If you don’t mind people needing to expand your image first, then any dimensions will do.

Instagram

PROFILE IMAGE — 110 x 110 px

SHARED IMAGES — 1080 x 1080 px

LinkedIn

BACKGROUND IMAGE — 1400 x 425 px

This one is relatively new, and can be tricky if you want to fill it with branding. Only the top strip of the image will show above the content. It is often better to try and use an abstract image without logo or text here.

BANNER IMAGE — 646×220

Also pretty new, the banner image shows up on your brand’s home page.

COVER IMAGE — 974 x 330 px

LOGO/PROFILE IMAGE — 400 x 400 px

Google +

COVER IMAGE — 1080 x 608 px

PROFILE IMAGE — 250 x 250 px

SHARED IMAGE — 497 x 373 px

SHARED LINKS — 150 x 150 px

Google + turns images associated with links into thumbnails at the above dimensions. We don’t recommend you use those dimensions for these, just be aware that they will be thumbnailized (I just invented a word!).

Pinterest

PROFILE IMAGE — 165 x 165 px

PINS — 236px in width, can be as tall as you like.

Youtube

COVER IMAGE — 2560 x 1440 px

This image only displays full size on televisions, otherwise you will only see a portion. For this reason, it’s important to keep stuff you always want visible in a 1546 x 423 px area directly in the center of your 2560 x 1440 px image.

And there you have it! Now you can make images for social media to your hearts content. When we’ve updated this post, we’ll announce we’ve done so at the top of it, so check back to see if things have changed. You can bet they will.

Want awesome social media images that fit perfectly wherever they need to? Give the designers at Solamar a shout.

5 Tips For Effective Web Video in 2015

camera-690163_640Given how ubiquitous web video has become, it surprises me how often I stumble across a site that hasn’t implemented that video very well into their design. Even a few years ago it was moderately acceptable for your video to appear a little janky, but those days are over.

The tools for excellent video production are now well within reach of the average content producer, and the technique for making sure that video displays seamlessly within you design across a range of devices is well established.

So, don’t settle for less! Follow these simple tips, and we’ll have your website’s video looking fantastic in no time. Continue reading

Video Hosting for Small Business

filmHands down, your marketing should include video. According to SEJ, “people watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each minute”.
If you’ve ever clicked on a video of a dog riding a skateboard, you understand what I am about to say — video promotes engagement and “likability” or share-ability of anything we want to market. That is why it is so essential that small businesses start to incorporate video into their marketing mix if they haven’t already. It’s just that simple. The only question you’ll have to ask yourself is: which video hosting site should you use?

YouTube and Vimeo are both the metaphorical “King of the Hill” when it comes to marketing and small business. But, they are very different animals. Let’s take a look at why, and how you can maximize your brand using one, or both.

YouTube

According to the YouTube Press Page, “more than 1 billion unique users visit YouTube each month, over 6 billion hours of video are watched each month on YouTube, and 100 hours of video are uploaded to YouTube every minute”.

That’s kind of a big deal.

Not only is YouTube the second-largest search engine after Google, but it also has a massive reach across social networking sites. Clearly good for large audience numbers, it is no wonder that YouTube is the world’s most popular video sharing platform. But, there are many factors that attribute to YouTube’s recipe for success.

  • YouTube is free, both to upload and to watch videos. If you aren’t already on YouTube, SproutSocial created this guide to creating a YouTube account that walks you through the process step-by step.
  • It is very easy to share YouTube videos to social media sites and other outlets. This “sharability” just makes sense in the world we live in. What’s more, sharability is crucial to brand awareness.
  • YouTube is owned by Google – a relationship that, with a little help, many claim will boost Search Engine Optimization, or SEO. That’s a definite perk.
  • Easy-peasy advertising. In three short steps, YouTube walks you through how to place an ad. They also customize your options to allow you to target your audience based on gender, age, interest and location.

If you visit the YouTube Statistics page, you’ll learn even more impressive stats, but the bottom line is that YouTube clearly has the reach that business owners want at a price tag that can’t be beat.

So, if YouTube is so amazing, the question begs — why isn’t everyone using it? Let’s take a look at the popular video hosting site, Vimeo, to answer that.

Vimeo

While Vimeo gets considerably less viewer traffic than video giant YouTube, it has become incredibly popular with peeps looking to export quality video in a boutique environment. According to Sprout Social, “This idea is related to the notion that Vimeo has more quality content. Since the site is much more niche than YouTube, there is a good chance that only serious video creators and watchers are frequenting the site on a regular basis. People viewing and commenting on your videos are a lot more likely to give you constructive feedback.”

Here’s why:

  • No Video Advertisements. Vimeo doesn’t place advertisements on any videos that they host. This alone is most likely the biggest perk to choosing Vimeo over YouTube. When your audience tunes in — there is a much smaller chance of them sub sequentially tuning-out due to pop up banners and advertisements.
  • Quality Peers. Because Vimeo is more of a niche community, it is home to more professionally made and better-looking videos. Want to judge it for yourself? Vimeo offers a Staff Picks page that allows you to explore videos that they feel stand out in the crowd — and they are definitely worth a watch. This able community lends credibility to your video and really just helps your brand to look more professional and polished.
  • More Tight-Knit Community. If you are looking for a video hosting site that lends itself to constructive criticism, Vimeo may just be the place for you. On Vimeo, members comment on each others videos regularly. According to Sprout Social, “This site is more close knit than YouTube, so building a community of thought leaders should be one of your highest priorities. This also means you should make sure to respond to those who comment one your videos.”
  • YouTube restricts users to turn privacy either on or off. Meaning, it is completely private or available to the public. On Vimeo, users can customize their privacy. Vimeo allows you to hide your videos from folks browsing Vimeo, password protect them, or restrict your videos to be viewed/embedded on specific websites that you dictate. This gives you lots of flexibility to offer products for pay that are delivered in part by video.

At the end of the day, when you are choosing which platform best represents your brand, it is vital to consider the end-game of your marketing plan. Important items to weigh include:

  • Who is your target audience?
  • Are you looking for conversion or brand awareness?
  • What the types of videos do you produce — and how often?

Need help answering these questions before you decide? Give us a shout! Because we do that too.

Step Up, Stand Out, and Get Noticed on Social Media

social-349597_640I’ve always been a little quirky. Tactful people describe me as imaginative and creative. The not-so-tactful ones say I’m one-of-a-kind, maybe even a little nutty. I’m not offended, because all those words make me unique, which is perfect for a writer. I know that if I am going to get and keep clients, I have to step up, stand out, and get noticed.

The same is true when using social media to promote your business. On Facebook, Twitter, LinkedIn, YouTube, Pinterest, Vimeo, Google+, Instagram, and others, you have to get noticed or you are wasting your time and money.

“Why spend your life trying to fit in, when you are born to stand out?” says Ziad K. Abdelnour, author of Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics. Standing out is how to tap into the growing number of social media outlets and use them to your advantage, as we’ve stressed time and time again on our blog. Continue reading

6 Ways to Use YouTube to Bolster Your Local SEO

youtubeOne of the most interesting ways to help reinforce your local search optimization is also one that is easy to overlook—YouTube. While most people think of Google Places as the goto destination for local SEO, the power of video to perform well in search rankings, and the relatively small number of businesses who create custom video content to promote themselves, makes YouTube one of the best destinations for those looking to boost their position in local rankings.

Tag it Up!

If your video hasn’t already been “geotagged”, meaning you’ve added a location to it’s meta-data, than it’s important to do so. Google isn’t doing as many cool things with the data as they used to (showing videos in google maps, for one), but that doesn’t mean they’re not using the data in search rankings. You can add location data to your video in the Video Manager under Advanced Settings.

Link it Up!

At the very beginning of your video’s description, add a link to your business’ website. While YouTube adds the “nofollow” parameter to these links, it seems to still have some weight in local search ranking. It also can’t hurt to generate extra traffic to your site from YouTube viewers!

NAP it Up!

Now it’s time to stick your business name, address and phone number (NAP) everywhere you can think to cram it. First, add it in the video itself (usually near the end). If possible, speak the info in the video as well, since Google has automatic transcription bots that convert audio dialogue into text. Finally, add your NAP to the video description as well, usually after the description of the video content.

Tag it Up (Part II)!

In the video’s keyword tags, add your business type and location. Now add a few other relevant keywords. ‘Nuff said.

Place it Up!

You can associate up to five videos with your Google Places listing, so pick your best and add them under the Videos setting. You can also add your video to your Google+ Local page. Once you do make sure that you (and your employees, friends, random acquaintences) share the dickens out of it. Google equates these shares to popularity and adjusts rank accordingly. You’ll also want to embed the video on your website, since Google treats embeds in much the same way it treats shares when it comes to ranking.

A Final Note

All of these tips have been about technical ways you can use your video to increase your local SEO, but one thing I haven’t mentioned is that the quality of the video goes a long way to increasing the return you see from your local YouTube SEO efforts. Don’t just throw up any old janky footage. Make something professional, that highlights your company in a positive light without being to pushy or too much like an advertisement. Expose company culture. Announce cool initiatives. Make an effort, and you will see it returned to you in the form of better SEO rankings. Want some extra help boosting your business’ local SEO? Contact the SEO wizards at Solamar!